A 3 MONTH COMPLETE PROVEN SYSTEM

TO ESTABLISH YOUR CREATIVE,

COACHING OR ONLINE BUSINESS.

How to replace your full-time salary, get more clients and build your own profitable business, so you can finally be the boss of your life



Is making a consistent income from your passion harder than you expected?

Do you want to establish yourself as a leader in your industry AND make great money while doing it?

Do you wanna finally be your own boss? #swoon

It’s time to fulfill your potential.


You’re ducking out of the office early (again)—you tell your boss you have to go to the doc, but the truth is you’re rushing off to the 6:15 SoulCycle class, the only thing that gives you much enjoyment until the weekend comes around.

You sweat your butt off for the hour, head home to throw dinner together, pour yourself a glass of buttery chardonnay and curl up on the couch to “work on your biz,” (which ahem, currently consists of a blog read by a total of 7 people) …


Buuuuut you end up at the kitchen table with your gel mani poised over the keyboard until you give up and move onto the most important decision of your day: Do you watch re-run of Broad City or Friends before bed?

 



Friends it is.



When your head finally hits the pillow, your mind is whirring:


“ … I can’t believe I invested in coaching/yoga/writing/photography classes and haven’t done anything with it.”


“... I wish I didn’t need the money — then I could do what I really want with my life!”


“... Is my current 9-to-5 REALLY going to be enough for me?”



You know you’re meant for more than the typical 9-5 grind and that you should be able to make money doing work you actually enjoy.

 

But it isn’t as easy as you expected it to be.

You’ve already spent countless hours trying to pick a niche, reading articles from the “gurus,” watching online trainings and downloading freebies that were supposed to get you up and running in less time than it took Kim K to divorce Kris Humphries.

But you still feel overwhelmed, confused and a little bit stuck. #help

Where are the clients?

Where’s the income?

Where’s the joy?


You’re scared to put yourself out there online, and when you do you hear crickets.

You’re shaking in your heels thinking about what people will say when you tell them you aren’t cut out for a normal 9-5, and you want to be *in hushed tones* an entrepreneur.

What will your family think?

Can you really do this?


You know you have gifts and you deeply desire to help people,

but truthfully, you don’t know where to start or how to get your own clients.

Sigh.

What if it were possible for you to build a successful online business booked full of clients you love in just 3 months?


 
 










Picture this:


You’ve got total time and location freedom—serving your clients powerfully on your own schedule and in your own feel-good way.

You’re working with fun, exciting, energizing clients who you could totally see yourself getting Sunday brunch with—and your practice is fully booked-out with a wait-list, to boot.

You wake up eager to work on your beautiful, genuine brand and impactful message, watching your following grow before your very eyes with a new tribe of raving fans who would happily invest in anything you offer.

Sound amazing?

I know it does because I’ve

walked in those same high-heeled shoes.



Just two short years ago I was working as a lawyer in a fancy law firm, with the prestigious salary (aka my golden handcuffs) top it all off. But inside, I felt anxious and unfulfilled. I knew it wasn’t the path for me, but I felt totally stuck. I’d spent years powering through college, the late nights and early mornings of law school, and the expectations of the California Bar to wind up here, in a job that didn’t light me up.

How was I supposed to turn my back on a career I’d worked so hard to get?

I’ll never forget the morning a potential client came in to file for divorce from his spouse, suddenly turned to look at me and very pointedly asked, “Do you think I should be doing this?”

His question shocked me...and sent me own my own introspective quest!

He’d come THIS far, all the way to a lawyer’s office, paid all that money to file for divorce without asking himself a deceptively simple question:

“Is this what I really want?”

How often have you done that very same thing, accidentally building yourself your own prison that looks great on the outside but isn’t what you really want?

Now, I’m asking you:


 

What do you really want?

Do you really want to work for someone else’s dreams?

Or do you want to build your own?

Do you really want to spend 90,000+ hours of your life slaving away at a job that you have to sneak out of every day because it doesn’t make you happy, give you meaning or fulfill you? Or do you want to work for yourself, creating amazing value and deeply serving clients you like?

Do you really want to the only thing you look forward to every day to be coming home to sit on your couch and catch up with Monica and Chandler? Or do you want to have the freedom to decide how you spend your time?


When I committed to creating the life I truly wanted, I finally admitted I didn’t want to be a lawyer working in a firm. Oh no, I wanted to help others create their best lives as a coach. I was able to replace my salary as a lawyer with a business that makes my heart sing and establish myself as a thought leader.

Now, I’m handing over my step-by-step proven signature system to help you do the same.


 













INTRODUCING

Business Launch Lab


Business Launch Lab is the step-by-step proven system and private community where you’ll learn how to build a profitable service-based business online, so you can break free from your 9-5 and live your life your way.

This is the same exact system I used to quit my day job, replace my salary, and hit 6 figures within 6 months in my new online business.

 

This course is for you if:


You’re passionate about doing work that doesn’t just pay the bills — it lights you up inside

Your calling is more profound than a 9-5 can deliver. You need a platform and people to help so you can make a difference in the world

You want a life that rivals anything you see on Pinterest or Instagram. You’re finally in charge of how you spend your time and who you spend it with

You want a guide to show you the ropes of getting clients and building your coaching business joyfully, profitably and with intention


You’re in the right place.

 

Here’s how the Business Launch Lab

will change your life and your business.


Detox Your Success-Sabotaging Belief System

The truth is that we’re usually the ones who hold ourselves back the most. It’s time to stop playing small and start learning how to shift your thinking to set yourself up for success, so you can serve your clients in a bigger way.


Together we’ll cover:

    • How to transform your thinking, so you can identify the limiting beliefs from the ones that empower you
    • The Morning Mindset Routine that grounds you and inspires you as soon as you wake up, making it easier to tackle your day with purpose, grace and a little glitter
    • My #1 tip to get crystal clear on your desires for your life and business, so you know what you’re working towards and you can achieve it with less stress
    • The secret healthy and happy habits that will call in your goals faster and support you in becoming a total business boss

Money Mindset Makeover

The way we’re taught to think about money actually gets in the way of our earning potential. That’s why we’re making over your money mindset, rewiring your patterns and opening up the gateway to wealth.


In this module, you’ll:

    • Discover your Money Blueprint that’s sneakily been deciding how many dollars you bring in, how much money you save, and how quickly you spend it. You’ll need to know it so you can start building your wealth on your terms
    • Get in total alignment with what you want to earn as a business owner (Pro tip: If you skip this, you’ll always be earning the wrong amount!)

The 5-step system to overcome your limiting beliefs around money and shift into a more positive-driven mindset, so you can blow the cap off your income potential

Inspired Productivity

You have the same number of hours in a day as Oprah. It’s all about how you use them. These inspired productivity principles will increase your output and decrease your overwhelm, so you can create a stunning coaching business without working 24/7.


You’ll discover:

    • My very own Visioncasting Plan for setting — and achieving — your big goals in 90 days or less
    • Simple and sassy tips for streamlining your time, so you can focus on what you’re passionate about: serving amazing clients and growing your beloved business
    • How to find your zones of genius, and delegate what doesn’t fall into it (Don’t worry, I’ll even show you how to find the money to do this without working overtime)
    • The exact hourly plug-and-play schedule I suggest to my 1-on-1 clients, clearing the space for batching your content, increasing your revenue, expanding your following and finding new dream clients

Identify + Attract Your Ideal Client

What audience would you adore serving and connecting with, so every day felt more like hanging out with your best friends than taking care of business?


You’ll learn:

    • The how-to guide for singling out your Ideal Client (you know, the one who will beg to work with you) even if you DON’T know quite exactly who you’re looking for
    • Who to launch to and how to target them using psychographic and demographic data that’ll have you feeling like a super-smart detective

The “Who Can I Help?” Formula that zeroes in on your niche like a laser pointer and open up a vortex of new clients who are wishing for someone like you right. this. very. second.

Irresistible Pricing and Packages

Once you know who you’re meant to help, it’s time to create the perfect package that will have your ideal clients lined up out the door and down the block to work with you. This module will show you how to build enticing offers and how to price them based on the incredible value you give your clients (it’ll save you from the dreaded dollars for hours trap that most entrepreneurs get stuck in!).


You’ll learn:

    • The keys to pricing your services like a premium coach, (These are a win-win! Premium pricing allows for deeper transformation for your clients and bigger paydays for you)
    • The Framework for Creating Your Signature Swoonworthy Package that nobody else will be able to deliver (a must for standing out in your marketplace and attracting clients who only want to work with you)
    • How to talk about the true transformation you provide your clients, instead of just listing your services (this is the biggest secret for charging your worth #ka-ching)

    The Perfect Price-Point Blueprint that virtually guarantees your clients see the results they want

Breakthrough Branding

It’s time to let your personality shine online! Forget what you learned in your day job — the more “you” you are in your business, the more you’ll catch the eye of people dying to join your community, devour your content and snatch up your offerings like hot cakes.


Get ready to discover:

    • Branding Basics 101, so you can wrap your head around how to separate the extraordinary from the overlooked with your own brand of awesome
    • Learn how to develop your magnetic messaging that will draw your clients to you like a girl to a pumpkin spice latte. Yummmmm.
    • Design that shines. Create a treasure chest of incredible assets online, from your website to your free gift to your social media presence
    • Big impact branding tips that allow you to play a huge game online as a coach, consultant or thought leader

Master Your Marketing

You’ll never nervously bite your nails and wonder where the clients are going to come from after you discover how to master your marketing. You’ll attract a stream of ready-steady clients, grow a tribe who loves you to the end of the Earth, and create a powerful platform of your very own.


Get ready to rock with:

    • The Step-by-Step Guide to Getting Started with Email Marketing, so you can grow your tribe on autopilot and bring in new leads whether you’re working or playing
    • Where those clients who’d be perfect for you are hiding out, and how you can get in front of them in ways that feel good and ignite their desire to hire you
    • The Social Media Toolbox that will have you owning Facebook, Instagram and Pinterest like a freaking queen of the internet
    • My hush-hush process for building a press avalanche, so you can build your credibility and become the obvious choice in your industry
    • How to find the best places to be featured so you get in front of your target market
    • A proven take-and-tweak template for writing and winning spotlight-worthy pitches

Soul-ed Out Sales

How do you get clients in a way that’s soulful and not sleazy? Design the perfect sales experience for your dream clients that invites them in, transforms them, and has them saying “yassss!!” to putting down the money, honey.


You’ll learn:

    • How to have sales conversations in a way that feels natural and not pushy
    • What you should say on your questionnaire so you’re protecting your time and not wasting precious minutes or hours with people who’d never buy
    • How to get yourself into a good place emotionally and energetically before your sales calls so you don’t feel needy or desperate
    • Easy-to-follow sales conversation scripts that take the panic out of earning your profit
 
 

These 8 pillars will be the rock-solid foundation for your insane growth in a flash, giving you every essential you need to realize your business dreams and watch them materialize before your eyes.

This isn’t a download it-and-never-do it program created by someone who doesn’t know what she’s talking about.

It’s a hold-your-hand-and-help-you-soar system that’s transformed the lives and business of countless women...including my own.


I wish something this robust, powerful and impactful had existed back when I was just starting out online. It would have saved me the stress of having to figure it out alone, and led me straight towards my then-goal of becoming a 6-figure coach. (I’ve since surpassed this income level and more.) I would’ve been able to hand in my resignation letter to my boss sooner and spent more time doing what I loved: showing women who are meant for more how to show up and do big things with their businesses.

 

















 

Since I’m a born-and-bred over-giver,

I’m not finished yet.


When you join the Business Launch Lab and say “yes’ to replacing your full-time salary, getting more clients and building your own profitable business, you’ll also receive these Boss Bonuses:


Access to the immeasurably supportive Business Launch Lab private community. It’s like all of your best friends and smart people you’d love to learn from got together in one place to brainstorm, mastermind and support one another. This incredible space is open 24/7 so you can ask questions, get insight and cheer your fellow Bosses on...all from the comfort of your Lululemon yoga pants.

8 Facebook live Q&A calls for even deeper support, so you can get answers to your most burning questions, move through your blocks and stay on the course to quitting your 9-5 and growing a business that makes your heart do a little happy dance

24+ play-by-play worksheets, cheatsheets, and checklists that are designed to guide you on the exact action steps to take as you’re expanding your tribe of amazing new followers, booking client after client and blowing the lid off your income goals.

The Best Kept Secret Bonus Guide reserved exclusively for Business Launch Lab students. This handy guidebook will save you countless hours of searching for the right team members who can hold your vision and help you bring it to life. It’s a who’s who of the best graphic designers, virtual assistants, copywriters, and more who can help you grow your dream business to new levels, giving you more time off to reap the rewards of your success. It also includes my sought after book reccomendations. It also has my favorite tools for automation, scaling, and marketing that’ll do most of the heavy lifting for you — a must for anyone who wants to stay on top of her game!

 

Are you ready to launch your business and serve the world like a smart, successful and savvy boss?


One payment of $997, or 6 monthly payments of $197

 








The Business Launch Lab is a proven step-by-step system

for leaving your day job in the dust,

building a 6-figure creative, coaching, or online,

and getting booked out with dreamboat clients.


Sounds amazing!

So how much does it cost?


They way I see it, you have two options:


The Business Launch Lab is a course to help creatives, coaches, and online entrepreneurs building their online businesses. You could figure all this stuff out on your own, spending hours searching through Facebook groups and pinning blogs posts about email marketing on Pinterest, hoping that this stuff will help you achieve your big business dreams.

OR

You could join Business Launch Lab and get a step-by-step blueprint to success!




Select the best option

6 monthly payments of $197 A single payment of $997

This program is special.


It’s designed to give you all the guidance you need to grow your profitable business and make the leap from your 9-5 while teaching you how to find the answers within yourself.


Other programs hand you a quick and dirty plan and then leave you fending for yourself like the sorority girl in a scary movie. Um, hello? Is anyone there??

Business Launch Lab isn’t just a proven, step-by-step system that’ll show you the way to online success. It also comes with a world-class support community of soul sisters who are ready to take you higher, cheer you on, and #workit all the way to the finish line with you.

Other programs also promise you’ll make bank while completely skipping over the money mindset pieces that truly open the flood gates to wealth, leaving you wondering what went wrong and where the clients are hiding.

The Business Launch Lab doesn’t miss the mark on mindset. You’ll learn how to do the inner work on yourself as well as the outer work on your business. When the two come together? It’s like Khaleesi and her dragons.

Other programs are often phony as synthetic hair extensions, telling you everything you want to hear to get you to buy and then not delivering the results they promise. That’s not how we do things in the Business Launch Lab.

 











HERE’S EVERYTHING YOU GET WHEN YOU JOIN BUSINESS LAUNCH LAB CLASSIC


The complete Business Launch Lab program, including 20+ hours of business-building and belief-changing trainings with step-by-step instructions on how to build a successful online business you love in 3 months


Access to the unparralleled Business Launch Lab private community, open 24/7 as your ride-or-die support system of business besties who have your back at every stage in your biz


8 Facebook live Q&A calls so you can always get answers to your most burning questions, move through your blocks and stay on the course to quitting your 9-5 and embracing a life that lights you up


24+ play-by-play workbooks that guide you through the process of building your business online, getting booked solid with amazing clients and expanding your tribe


Plus, the Best Kept Secret Bonus Guide reserved exclusively for Business Launch Lab students. This handy guidebook is a who’s who of the best graphic designers, virtual assistants, copywriters, and more who can help you grow your dream business. It also has my favorite tools for automation, scaling, and marketing that’ll do most of the heavy lifting for you



PICK YOUR BEST OPTION

6 monthly payments of $197 A single payment of $997

GET THE PROGRAM


 




YOU FANCY, HUH? BECOME A VIP




Want more private attention and access to me?

Become a VIP and score some incredible, exclusive benefits.

Please note: due to the personalized nature of this opportunity,

there are only 10 spaces available at this level

and once they’re gone, they’re gone.


HERE’S EVERYTHING YOU GET WHEN YOU JOIN BUSINESS LAUNCH LAB VIP


Everything included in the Business Launch Lab Classic

PLUS 8 Group Coaching Calls with me.

During these intimate coaching calls you’ll have the opportunity to dive into the material at a deeper level as well as receive direct feedback and hot seat coaching from me.


Only 10 spots available.

Aaaaand, if you join at the VIP level and pay in full you also get 2 30 minute 1-on-1 VIP coaching calls with me to super-charge your results.

Still not sure if the program is for you?

Meet your new best friend:
The 30 Day Tryout Guarantee


The material in Business Launch Lab has been tried, tested and proven on hundreds of students. It’s helped them get more clients, find deeper clarity, break through their biggest blocks and create profitable businesses that replace their full-time salaries.

If you’re a creative, coach, or service provider or you’re stuck in a 9-5 that you’d like to kick to the curb so you can start your own online business, the Business Launch Lab will work for you. That’s why I’m offering The Two-Week Tryout Guarantee.

You have 30 days to try out the program, and if you complete the work and realize the program isn't right for you, submit your course work to our help desk, and we’ll refund you the cost of your investment.


JOIN BUSINESS LAUNCH LAB CLASSIC BY CLICKING BELOW

6 monthly payments of $197 A single payment of $997

or

JOIN BUSINESS LAUNCH LAB VIP

6 monthly payments of $497 A single payment of $2497

Get started now!



Still have questions? Email [email protected]

Your Instructor


Crystal Marsh-Irom
Crystal Marsh-Irom

Hi there — I’m Crystal. A career and business coach with a gift of marrying the strategic and intuitive and helping my clients do the same in order to experience both success and fulfillment through their work.

I started out as an attorney, but eventually found my purpose and passion in coaching.

Since then I've...

Helped 100s of women find jobs or start their own businesses

Hired 4 coaches myself

Spoken in front of a dozen colleges and organizations

Expanded to a team of 7

Not to mention, I've...

Taken 24+ and invested over 500 hours in career, coaching, and business courses and trainings

Read 150+ personal development, career, leadership, and business books

Yep, I'm a little bit of a nerd-osaurus (always have been) and approach my education with the same gusto as Khaleesi does the Iron Throne. I am pleased as punch to finally have work that doesn't leave me counting down til the weekend, but when it does roll around, you'll find me baking chocolate chip cookies Friday afternoon, offline all of Saturday with friends and family, and curled up on the couch watching TV with my hubby on Sunday eve with an oaky chardonnay.


Get started now!



"Working with Crystal was so helpful! Look, straight-up I'm really good at coming up with ideas, but really BAD about creating and following action plans. That's kind of a problem if you're in business for yourself! Crystal was able to push me out of my comfort zone to come up with an action plan, and was able to guide me through the tough emotions and anxieties that it brought forward. I got a clear sense of what to do next, and feeling excited about it instead of just freaked out and anxious! A++++, a bazillion stars, refer to whatever rating system you like - just work with her! You'll be glad you did."

- Marste M, Life Coach, Los Angeles

"Crystal helped me cleanse significant blocks to receiving money and truly guided me become in alignment with my highest self. I was really able to up-level and transform into that higher version of myself: a professional coach. Not only that, but she is great at business strategy and growth. As a result of everything I learned with Crystal I:

- Signed on 7 clients

>- Increased my list by 30%

- Launched a digital course and over tripled my monthly income

- Grew Instagram tribe of loyal followers to 1022 in a single month

Most importantly, she truly allowed space for me to uniquely grow my business and helped me see the importance of being 100% aligned with my vision. I'd highly recommend Crystal!"

- Tina L, Mindset Coach

"I've very quickly grown from zero to seven figures in revenue. I personally work with some very demanding customers and have been having trouble managing some of the anxiety that goes with running a thriving company. In 20 minutes, Crystal helped me solve one of the biggest pain points that I've been experiencing in growing my business. I applied some of her recommended techniques and found myself rejuvenated with confidence and optimism."

- Ritika P, Content Creator, San Francisco

Frequently Asked Questions


How do I know Business Launch Lab really works?
The strategies and steps in Business Launch Lab have been tested and proven by literally 100s of people. These are also the exact same techniques I used to quit my day job at a law firm and jump feet first into my own online coaching business — bringing in 6 figures in just 6 short months.
How do I know if Business Launch Lab is right for me?
Great question! Let me ask you a few in return: Are you sick of the 9-5 grind and searching for more meaning and freedom? Have you been struggling to build your business and actually get paying clients? Do you wish you were your own boss, but you don’t know where to start? If any of those were “yeses” for you, then you’re the perfect fit for Business Launch Lab.
What’s my failsafe option?
I want to remove all the risk for you. That’s why I created the Two-Week Tryout Guarantee. You have two weeks to try out the Business Launch Lab program, and if you complete all the work and still don’t see any results, submit your coursework to our help desk, and we’ll refund you the cost of your investment.
What if I don’t have a business or I’m starting from Square 1?
You don’t need a huge list, stadium-sized social media following, or even an existing business to see results from Business Launch Lab. When you join the program, you’ll be given everything you need to choose the perfect niche for you, to get consistent and dreamy paying clients, to grow your email list, to market your business to the right people, to get featured in the press, and to become a stand out in your industry. And if you DO have a business, you can use the strategies within Business Launch Lab to attract better clients, charge premium prices and get booked solid.
How much support will I get?
Tons! Not only will have you a community of like-minded entrepreneurs available 24/7 inside the private Facebook group, but you’ll also have weekly access to live Question & Answer calls with me so you can keep on track and stay in Action Mode.
Can I join it next time?
At this time, there are no future plans to offer this live program again. If you’re considering joining, this is your only chance to do so.
Is there a payment plan?
Yes, there is an option to spread your payments out over 6 months, making it easier for you to start earning a consistent income in your business and say goodbye to your 9-5 forever.
I know I want to start a business but I have no idea what. Is business launch lab right for me?
Great question! It’s brilliant that you’ve decided to be your own boss, but if you really don’t know what you want to help people with, this course won’t be quite right for you yet.
Will I have to spend money outside of this?
That’s up to you. Throughout the program there are various things I will suggest -- some of which may require further investments like a photographer, graphic designer, virtual assistant, etc. However, none of them are absolutely required and you can implement upgrades and further support as you deem fit.
How much time will this take?
This program was created to give you the foundation, content, and community you need to launch. It’s meant for you to be able to do the work, even if you’re rocking a full-time job. Plus we work on your mindset so you know how to focus on what’s most important, which will save you heaps of hours. But spoiler alert: you DO have to be willing to put in time. Plan for an hour or so to go through the content weekly and then several hours outside of that to implement. Growing your business takes commitment, and this is a huge step in the right direction.
I already have a biz, is this right for me?
Yes, absolutely! Business Launch Lab will help you get more clients, expand your reach, and make more income while making a stellar impact. We were never meant to do this alone; this program supplies the content, community and support that allow you to grow your existing business in new ways and to new heights.
Am I the right kind of business owner?
You’re a perfect fit if you’re launching or growing your online, service-based business. That means I’m calling my web designers, graphic designers, fitness gurus, healers, consultants, copywriters, content writers, wedding planners, bloggers, coaches, and more. If you offer a service and want an online presence, you’re the right kind of business owner. Bonus: this program will work even if your actual service is in-person.
I’m still in coaching, yoga, photography, or another training. Is this right for me?
You bet. Running a biz is different than the gift you’ll be serving people with. I encourage people to constantly up level and grow in their skills -- you don’t have to be done learning your skill to start building your business. If you’re serious about being the boss of your own thriving business, serving clients you love and doing work that’s meaningful and profitable

Get started now!



"I started working with Crystal because I wanted to create my own business and keep doing work that I loved. You hit the ground running with Crystal's coaching training. I learned how to turn my inner fears into approaching the world in real incremental steps. I learn about my blind spots and how to grow from them. We did inner work that not only took strides in my business, but also in my life."

- Vanina H, Coach, San Francisco

"My business is so much better working with such a talented, patient, and intuitive coach. Crystal is insanely smart and good at what she does and I am so lucky to have her as my business coach. I am a first-time business owner and just wish I had met her sooner!"

- Jenny A, Matchmaker, Los Angeles

"I was really stuck in my business. I was creating a new career in coaching myself, and I felt like I was on a hamster wheel of how to get started. Crystal laid out very easy actions for me to take THAT DAY!! She wants you to get results, so you have to do the work. I did exactly what Crystal told me to do and I booked my very FIRST coaching client in less than 24 hrs!!!! How crazy is that?!! I was and am so grateful to Crystal for encouraging me to push myself past my fear. If you're looking for a business coach that knows how to blend the mindset work with real life action, Crystal is your girl."

- Stacey D, Relationship Coach, Delaware

Get started now!